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Increasing Membership

Links to local players

No Strings Badminton

Thousands of players attend No Strings Badminton pay and play sessions every week. Simple things like going down to your local No Strings and speaking to the players and coordinator could help you find prospective new members. Find No Strings sessions near you 

Essentials coaching courses

Your club could offer coaching to local players using our Essentials programme. Originally aimed at beginners, Essentials can now be used more flexibly with improvers and intermediate players to develop their technical and tactical skills. The Essentials online training course is free to access for Level 2 coaches, and you get a free t-shirt and resource pack once complete!

You could run courses at your club venue, or in other local facilities such as leisure centres to widen your reach. You could even set up a more regular weekly coached session to help developing players to transition up to Club level. 


If you want to attract junior members, do you link with local schools? Consider using our new Racket Pack programme for youngsters (5-11yrs) or our SmashUp! youth programme (11-18yrs). 

Marketing & Promotion

There are a number of different ways to raise the profile of your club. A coordinated approach across all your platforms will ensure that you have a consistent message.


A well-managed and regularly updated website can make a big difference to local awareness of your club. As well as keeping your existing players up to date with news, results and social events, a good website can also help to attract new members.

View Sport England guidance on Club websites here.

Social Media

Social media is a great way to keep in touch with your members and also drive new players to your club. It’s important to update your channels regularly to maintain interest and keep your followers up to speed with the latest news such as match results and photos from club events.

Facebook support

Twitter support

Other social media - Instagram, YouTube and more

Open days - Badminton 4 Macmillan

Badminton England and Macmillan Cancer Support have teamed up with an event called Badminton 4 Macmillan week. The week provides badminton activity aimed at inspiring the local community to hit the badminton court whilst raising vital funds for charity.

Clubs are invited to host an on court event offering the opportunity to open your doors to prospective new members and inspire friends, family, siblings and community to play badminton for a good cause.