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Developing a stronger County

Cheshire County Badminton Association (CCBA) was looking to develop stronger links with all the clubs in their area. In partnership with Badminton England they consulted clubs to see how they can offer a better more enhanced service to clubs moving forward.


Over 30 clubs responded with feedback from the survey identifying 4 key areas that CCBA could support them on;

  • Coach Education
  • Equipment
  • Opportunity to establish new sessions
  • Targeting a particular group

Through a combined offer CCBA, Badminton England and Active Cheshire were able to create an opportunity for Cheshire clubs to apply for funding to address the 4 key areas above.

Three clubs that successfully applied for funding and are now seeing an impact within their clubs are The Crosses, Millbrook and Canute badminton clubs.

Millbrook Badminton Clubmillbrook  have coordinated a new 12 week programme targeting young people from surrounding secondary schools, which proved very successful. This led to several new members now attending the clubs junior coach session. To support these growing sessions they are now looking to up skill a number of volunteers by supporting them to attend a Level 1 and Level 2 courses.


The Crosses Badminton Club have delivered a 16 week coaching course for beginners, complementing a scheme being developed by Sandbach Boys School. They have recently signed up to deliver SmashUp! and they are keen to develop sessions before the main club session.

Due to this the club has achieve the following:

  • New session established at the school, building a great relationship with one the schools PE teachers.
  • Sessions are attracting between 10-15 new players.

The club is no looking to replicate this with Sandbach Girls School and increase the number of female players.

Cannute 4Canute Badminton Clubs recognised in order to continue to develop as a club they wanted to increase the number of female members by providing a focused session and support a female member to gain their Level 1 qualification to help sustain this session. They also had a desire to start a new junior coached session for beginners instead of mixing them with the advanced players. 

The project has been a real success for the club, it's Chairman, Jay Moran, has said; ‘We aim to encourage a wide range of active participants to our club across a variety of age groups. This grant has supported us in a variety of ways including meeting the costs of training new junior coaches, putting a welfare officer through a safe guarding course, as well as enabling the club to trial a selection of extra sessions. This included ladies focused nights, 2nd club night, adult club coaching and a variety of junior beginner and advanced sessions, now competing with 12 match teams and 2 club nights. All of which has led to the club being extremely well attended and generating constant enquiries from potential new members. 5 new members joined in one night on one occasion’