It’s an exciting time for Badminton England with the launch of a new 10-year strategy, Badminton – A Sport for everyone.

As the governing body for badminton in England, we have a proud history of nurturing talent, promoting equality and diversity and fostering a love for badminton at every level, providing the best quality of experience possible for the 4 million taking part each year.

By partnering with Badminton England, brands can engage with a passionate and diverse community of players, coaches and fans. From introducing innovations in technology, hosting inspiring events and driving community engagement, to major events that generate a global reach of more than 200m, together, we can elevate the sport and inspire more people to discover the joy of badminton.

If you would like to find out more about how your business can get involved in helping us achieve our vision to be the most inclusive and accessible sport in England then we’d love to hear from you.

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Yonex | New Partners | Badminton England

Yonex is a world leader in Badminton, Tennis and Golf, developing and manufacturing innovative equipment, footwear and sports apparel.

By combining timeless Japanese craftsmanship and cutting-edge technology, we have been giving our athletes the tools they need to triumph for over 60 years. The Yonex philosophy has always remained the same: to contribute to the world through innovative technology and the highest-quality products. Yonex has always prioritised creativity and innovation, leading to the development of many world beating technologies and products used by some of the world’s best athletes.

Yonex is a world leader in badminton equipment and are proud to be an Official Equipment and Shuttlecock Partner of Badminton England.

With a shared ambition to see more people play badminton in England, Yonex are sponsors of the English National Badminton Championships and Championship Series, as well as title sponsors of the prestigious Yonex All England Open Badminton Championships.

Babolat | New Partners | Badminton England

Babolat’s collaboration with Badminton England signifies a shared commitment to promoting and growing the sport, along with providing players with top-tier equipment. Babolat’s expertise, coupled with Badminton England’s dedication to the development of the sport, creates a powerful synergy that benefits players and fans alike.

As an Official Equipment and Shuttlecock Supplier to Badminton England, Babolat provide support of the relaunched National Schools programme along with  Senior and Junior Gold Circuits, Senior County Championships, Masters County Championships/Challenge, U18 ICT and the Babolat Cup. 

As Babolat continue to make strides in the badminton world, the partnership with Badminton England serves as a testament to their dedication to excellence and passion for fostering the growth of badminton on a global scale. Players can trust Babolat to elevate their game, thanks to the brand’s commitment to innovation and quality in the realm of badminton equipment.

Gateley | New Partners | Badminton England

Official Legal Partner

Gateley are Badminton England’s first Official Legal Partner and are experts in advising the sports sector with an unrivalled knowledge of the challenges and opportunities facing sports organisations and National Governing Bodies.

Badminton England will benefit from embedding their legal expertise across the organisation, supporting all areas of the business with strategic and practical advice, mentoring opportunities and operational legal support.

Importantly, the collaboration will also deliver value direct to the wider badminton community, placing member clubs and coaches at the very heart of the partnership.

A legal helpline will soon be available for member clubs and coaches, with clubs given access to free support and the same exclusive preferential legal rates as Badminton England.

Clubs will be able to benefit from Gateley’s Badminton England-branded App which will host legal guidance, FAQs and help signpost clubs and members to helpful easy-to-use legal resources.

Gateley will also sit on our Equality, Diversity and Inclusion (EDI) steering group and play an integral part in our safeguarding work, through thought leadership, sharing industry best practice and supporting individuals with EDI insight and expertise.

Sports England | New Partners | Badminton England

We’re an arms-length body of government responsible for growing and developing grassroots sport and getting more people active across England.

We’re working to keep movement, sport and physical activity central to the lives of everyone through a combination of National Lottery funding and grant-in-aid from the Department for Culture, Media and Sport, which classifies us as a non-departmental government body. Around two-thirds of our funding comes from lottery players.

In 2018-19, we invested £260 million of National Lottery and Exchequer funding into projects and programmes that support people to be physically active, with 1,575 individual awards ranging from £300 to £18 million.

We’re determined to tackle this and unlock the advantages of sport and physical activity for everyone.

This isn’t just about our long-standing purpose of helping more people to enjoy playing sport and being physically active. We believe that by removing existing barriers to sport and activity, we can be part of a bigger picture of work that helps to address many of society’s biggest challenges.

Uniting the Movement is our 10-year strategy for 2021-31 aiming to do just that.

Together, we can change lives for the better in every home, and in every community, right across the country.