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Steve Butler to leave BA of E

While the Association are sorry to lose Steve’s services as National singles coach, they are delighted to learn that he is going to be UK managing director of Danish racket company Forza International.

BA of E Performance Director Finn Traerup-Hansen said: “Steve has done impressive work for the Association over the last six years, first with the junior players and, for the last two years, with the senior England squad.

“We are sorry to lose him but fully understand his reasons behind his decision. Steve still enjoys coaching and will continue to provide coaching in the UK. He will be available for coaching within the World Class programme and as coach for development and similar domestic activities.”

Butler, one of English badminton’s most popular figures, won 74 caps for England between 1982-94.

He then retired after the 1994 Yonex All England Championships and went into coaching with his first job in New York.

He stayed in the United States for three years, moving to Colorado to become US National coach.

In late 1997 he returned to England to take up a new four-year role as the BA of E’s Junior National coach. In 2002 he moved to National men’s singles coach.

Butler said: “I am sorry to be leaving and want to stress that there has been no falling out. This is purely a personal decision and I am leaving on good terms.

“Many people will know I had a health scare in the autumn and it caused me to re-evaluate my life. At the same time this opportunity came up with Forza International.

“They are Denmark’s leading racket brand but now they are looking to make a big push in England and they have given me the chance to drive that.

“I will be based in my home town of Coventry. That will also allow me to spend time developing and coaching junior talent as that is my first love although I have told the Association I will be able to help by taking squads to some of the events when required. I will not be losing touch and you will all still see me around.”

His many friends in the game will want to join the BA of E in wishing Stephen the very best of luck.





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Steve Butler, National Coach