BADMINTON England today began a key phase in the countdown to the World Championships in London in 2011 and the Olympic Games in 2012 with the arrival of Kenneth Jonassen as men’s singles coach.
The 2008 European men’s singles champion and former world No. 2 joins BADMINTON England after two years spent coaching Denmark’s top singles players.
BADMINTON England Chief Executive Adrian Christy said: “Kenneth joins us at an exciting time for badminton in this country. England have three men’s singles players in the world’s top 35 with three-times English National champion Rajiv Ouseph knocking on the door to the world’s top 20 at No 23.
“We are looking to Kenneth to use all his experience to help take our top singles players forward, starting with the World Championships in Paris at the end of August and the Commonwealth Games in India in October.
“Kenneth will be a key member of our coaching set-up, which will be strengthened further when fellow Dane Jens Grill returns to BADMINTON England in September as Head of England Performance.
“This appointment confirms our continued commitment to developing a world-class singles programme and Kenneth will bring a wealth of knowledge to our coaching team. He has a real sense of what it takes to create a medal winning environment; the key principle we are striving to put into place.”
Jonassen, who was 36 on July 3, said: “I’m looking forward to this new challenge. My personal goals are clear: bringing the singles event to another level on the international stage and, over time, developing new talent that can compete with the best of China, Malaysia, Indonesia, Korea and Denmark. It’s going to take a lot of hard work but I believe that the talent is there.”
He knows what is required to reach the top, having won the 2003 Korea Open and 2004 Singapore Open and been a key member of the Denmark team for more than 10 years up to his retirement from playing in 2008.