Chris Adcock was true to his word when he said he had come to Russia to win.
But his and Andy Ellis's magnificent victory over world No.1s Matthias Boe and Carsten Mogensen and Rajiv Ouseph's defeat of Victor Axelsen was not enough as Team England, who are supported by Center Parcs, went down 3-2 to Denmark in the first semi-final at the European Mixed Team Championships in Moscow.
And for all the squad's brave efforts Head Coach Kenneth Jonassen and his fellow coaches Julian Robertson and Jacob Hoi were not satisfied.
Jonassen, who leaves the players in no doubt about the high standards he sets, spoke for all three coaches when he said: "We are positive about our performance today but not at all satisfied. We did not win."
There was no doubting that Jonassen desperately wanted to put one over on Denmark before he returns to join their coaching set-up in September. When Adcock and Ellis made it 2-2 it looked as if he and fellow Dane Hoi might get their wish.
Jonassen, Hoi and Robertson shared the same view: "It was a great team effort and great team support throughout the match and throughout the week.
"The team have been really professional in their preparation throughout the last two weeks.
"They produced maximum effort to play at their highest level today in a match where all the Danes were higher ranked. We pushed the clear favourites in all five disciplines. We gambled with our line-up and it almost paid off.
"Chris and Andy produced a great performance against the world No.1s but everyone put in a real team effort.
"We will sit down with the team tomorrow and evaluate the whole week's performance.
"As coaches we feel this was a positive step in the right direction for the team and for the programme that we are able to compete at the highest level. But we have only just begun and we will push even harder so the players can get to an even higher level.
"The future is really positive because this is a very young team."