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Badminton welcomes new Sport England strategy

Badminton England is delighted to support Sport England’s ‘Uniting a Movement’ strategy, which was unveiled today, especially knowing the big role that badminton can play over the next decade to help get the nation moving.

The strategy is a ten-year vision to transform the lives and communities across the country through sport and physical activity, and, in the current climate, it once again drives home the importance of reopening our sporting facilities as soon as it is safe to do so and allowing sporting bodies to help the nation keep active.

Badminton is one of England’s biggest participation sports with a diverse range of players across all age groups, ethnicities and communities; a sport that’s accessible regardless of ‘background, gender, bank balance or postcode’, and we are proud to deliver the sport to so many. Prior to the pandemic, over one million people were playing badminton every month, and we cannot wait to welcome everyone back on court.

We want to play our part in getting the whole nation moving, and our sport is perfectly placed to do just that. One in five badminton players are over 55, while one in four of our Badminton England members are under the age of 16. Studies show that badminton reduces mortality rate, helps reduce the risk of diabetes and heart disease, and can have a positive effect on mental health. Our reach and our health benefits mean badminton is well placed to help the nation as we emerge from these times.

Our clubs and competitions are the beating heart of our sport and bring communities together. We exist to ensure that as many people as possible can play our sport, and we listen to and work with the badminton community as a whole. The strategy sets out the importance of working together and we agree. Last year, we reached out to all of our member clubs and coaches as we sought to help them through the unprecedented situation, and we look forward to welcoming coaches and players alike back to the courts as soon as it is safe to do so and helping a whole new generation to discover the joys of picking up a badminton racket. Alongside Sport England, we are here to help our whole nation, and play our part in the future.

“What an exciting vision for sport and physical activity,” Badminton England CEO Adrian Christy said today.

“National Governing Bodies have a critical role to play, and together with a range of both strategic and delivery partners, this strategy should inspire us all to shape the sporting habit of the whole nation, to ensure that every corner of the country has the ability for sport and physical activity to become, and stay, part of everyday life, for every person.

“After a year of extraordinary challenge for so many, this strategy offers great inspiration, and we know badminton can play its part in a significant way. We look forward to taking great strides forward alongside the nation as a whole.”

You can read more about the Sport England strategy, Unity the Movement, at its dedicated website: