Chris and Gabby Adcock are guaranteed at least a World Championships bronze medal after a 3-end 16-21, 21-13, 21-16 win over Hong Kong’s Tang and Ying Tse this evening in Glasgow.
But the newly ranked world number four pair want more – and they will head into tomorrow’s semi final full of confidence that can turn bronze into gold or silver.
Today’s quarter final saw the English pair start uncharacteristically slowly with Ying Tse’s ability at the net proving key. The early momentum went with the Hong Kong pair and stayed that way throughout the first end.
But a tactical switch brought greater intensity and the relentless counter attacking intent, mixing power with placement, seen in previous rounds drew the Adcocks back into the game.
The second end was well managed from 11-6 up.
The decider was cagey, the pairs exchanging points at regular interval before a full momentum change - forced by great variety and pressure from the Adcocks - at 16-14 saw the Adcocks pull away.
A two point lead, the finest of margins, soon became five and quickly the game got away from the Hong Kong pair, the Adcocks finally securing a World Championships medal on their second match point.
"Obviously we're really really happy right now,” said Chris, who will look to add to the silver he won alongside Imogen Banker in 2011. “And to do it alongside Gabby is just the best feeling in the world."
"It's a really surreal feeling,” added Gabby. “I woke up this morning thinking there was a possibility I could win a medal this evening, but tried to just focus on the game ahead.
“So to come off with my first world medal...I just can't describe it!"
After the tough times English badminton has been through since a historic Olympic medal win in Rio, Chris was quick to stress the significance of the medal achievement at the Worlds.
"It's important for us, it's important for the programme and our country. We just want to do our country proud and our sport proud.
"I think over the last few months with two European gold medals and a minimum of bronze today we've shown the calibre of the squad.
We're not satisfied with this, we're going to go on and try and win more, but we are super happy. We're a great sport with great athletes and we've proven that."