Badminton England is delighted to add Fusion Lifestyle to their ever-growing list of Official Leisure Partners as they further re-enforce the core of the nation’s favourite racket sport as part of the Discover Badminton strategy.
Driven by a joint funded Badminton Development Officer, the latest move will see badminton carry a priority sport status within Fusion’s diverse portfolio of leisure venues across England, increasing the availability of court time for the near million monthly recreational players and Badminton England members.
And the four year agreement, running through to September 2020, will also benefit the thriving badminton club network and local league organisers through enhanced block booking terms and access.
Club night bookings and league matches will be given unrivalled access to book court space up to one year in advance offering the reassurance and commitment that clubs have been calling for from the leisure sector.
Whilst the Official Leisure Partner arrangement with a national remit is new for 2017, Badminton England and Fusion have had a long standing working relationship.
A registered charity and Spirit of Flame finalists at the 2016 Flame Awards, Fusion have been providing public leisure and fitness solutions at the National Badminton Centre – home of the England national squad – in Milton Keynes since 2007.
During that tenure, which also includes the management of court time schedules for elite, club and social play, they have been by Badminton England’s side through European, World and Olympic medal winning moments.
Adrian Christy, Chief Executive for Badminton England, said: “Supporting the growth of the grassroots of our sport is fundamental to our new strategy, Discover Badminton, and the partnership with Fusion Lifestyle is a significant move for English badminton; for clubs, players and members of both organisations.
“Working more closely with key national leisure operators is so important to our future growth and success. Almost one million adults play badminton monthly across England and we want to firmly establish it as the nation’s favourite racket sport - to do this, making badminton even more accessible is pivotal.
“Setting stronger partnerships with key leisure operators will ensure high quality court time delivery for those who have a close affinity to the sport as well as acting as inspiration to those who are discovering badminton all over again or for the first time.”
Speaking on the partnership, Tim Mills, Director of Business Development at Fusion said; “We are absolutely delighted to be confirming this commitment to further strengthen our work with Badminton England.
“We believe that the formalisation of Fusion’s role as an Official Leisure Partner of Badminton England will bring lots of opportunities to better engage with current players and prospective participants and, in so doing, enable us to further expand our already busy badminton programmes across our portfolio.”
In a landmark announcement, the BWF today launched its remodelled world tour and presented global banking giant HSBC as its Principal Global Partner in a sponsorship deal that will catapult badminton to unprecedented heights.