So many good things have happened across English badminton in recent years - from a first ever Olympic medal in men’s doubles to the sport securing its position as the nation’s most popular racket sport with almost 1 million people playing monthly.
And the start of 2017 has been no different. The 107th edition of the YONEX All England attracted record breaking crowds to Birmingham with the Championships themselves being recognised among the top three ‘majors’ on the new world tour.
New commercial partners and broadcasters have badminton on their schedules, our digital audience soared past 1.3 million annually all whilst the Adcocks and Rajiv Ouseph became European gold medallists.
These are just some of the amazing achievements that provide the platform to deliver greater growth and success for English badminton.
‘Discover Badminton’ is our clear statement of intent to do just that over the coming 8 years.
It is also a welcoming invitation to anyone who wants to take part in our great sport – whether it be playing, coaching, volunteering, officiating or spectating.
In a landmark announcement, the BWF today launched its remodelled world tour and presented global banking giant HSBC as its Principal Global Partner in a sponsorship deal that will catapult badminton to unprecedented heights.