European champion Rajiv Ouseph will contest this week's Swiss Open as men's singles top seed as a plethora of England players look to make their mark in Basel.
The team are coming off the back of a successful European Team Championships, where the men battled to the silver medal while the women also reached the knockout stages.
But this week will see them divide once again, with Ouseph taking his place at the top of the seedings tree for the tournament.
Should he prevail in Basel, the 31-year-old would become the first English men’s singles winner of the Swiss Open, thus completing the set of all five disciplines being represented on the winners’ rostrum.
The first part of that challenge will come against Abhishek Yelegar from India, an opponent the English No.1 has yet to face at any level.
But Ouseph is not the only seeded player in action with Marcus Ellis and Chris Langridge looking to blossom as third seeds in the competition.
The Olympic bronze medallists were also a part of England’s successful outing last week, hopeful that their form can carry over into the Super 300 event.
Their first match is against Germans Daniel Benz and Andreas Heinz, on Wednesday, with old heads Mathias Boe and Carsten Mogensen the pair to watch out for as top seeds.
That’s not the only action for Ellis though, he is also set to pair up with Lauren Smith as seventh seeds in the mixed doubles.
This is a partnership that has already yielded success too, standing atop the Dutch Open podium last October – despite being seeded eighth for that particular competition.
Meanwhile Ben Lane and Jessica Pugh join their counterparts in mixed doubles action, which kicks off on Tuesday, against Thom Gicquel and Delphine Delrue of France.
They too have recent success to fall back on, crowned Italian International winners at the end of the year – beating none other than Ellis and Smith in the final.
Lane is also going in the men’s doubles alongside Sean Vendy, though they have a tough test to begin with as Dutch seventh seeds Jacco Arends and Ruben Jille take their place on the other side of the net.
But alongside Ellis and Langridge is another English men’s doubles seeded duo, with Peter Briggs and Tom Wolfenden looking to make the most of being ranked sixth in Switzerland, starting off against home favourites Mathias Bonny and Oliver Schaller.
A Swiss pair also await Smith and Sarah Walker in their first round, set to do battle with Jenjira Stadelmann and Aline Muller for the first time in their careers.
And Chloe Birch and Pugh will also be gunning for women’s doubles glory, first looking to avenge the defeat to Imke van der Aar and Debora Jille when they faced off in Belgium last year.
There is also qualification action to whet the appetite of English fans, with both Michael Spencer-Smith and Wang Yuehang looking to make the main draw in Switzerland.
A small hop across Europe and there is yet more badminton featuring English talent, with the Austrian Open also getting underway later in the week.
Jenny Moore is among the home talents looking to shine as she pairs up with Greg Mairs in the mixed doubles, going into the competition as second seeds.