No Strings Badminton is getting a fresh new look with an upgraded website and new ‘look and feel’ promotional material! Building on the work already done and the foundations in place, the current brand will be evolved moving towards a more people centred, consumer brand as it is intended. Therefore, the services on offer for No Strings Badminton members and players will have a stronger brand identity.

Over the last few months research has been underway using Sport England market segmentation data and performing an analysis of the results from the most recent Active People Survey (APS3). The findings from this research have been used to drive the changes now in development for the No Strings Badminton brand and website upgrade. We endeavor to build the brand to reflect the core values, and people’s needs, that emerged from the research.

The new and improved website (www.nostringsbadminton.co.uk), set to launch in late August 2010, will act as the main ‘hub’ of information for No Strings Badminton members and players, letting them know where they can play, up and coming events, competitions and promotions and general information about the programme and other badminton news. The design of the website will be consistent with the rest of the marketing materials, to be distributed, so that No Strings Badminton becomes more widely recognised, understood and desired by the public.

A marketing and promotion campaign is being planned to support the launch of the new website and boost the demand for the sessions of the targeted 50 No Strings Badminton franchises by September 2010. A variety of channels are being explored including: facebook, radio, experiential events and of course the new look promotional materials. Look out for more details on this in the next issue of the Network E-News, and for your chance to link in with your own local marketing and promotion channels.